Sony Cell Phone

{The Sony cell phone represents the major Sony Ericsson product since, for quite some time now, the two companies associated to combine one’s expertise in consumer electronics and the other’s technological leadership in communications. The founders of Sony Corporation were Masaru Ibuka and Akio Morita, however, they are not the parents of the Sony cell phone. The company’s headquarters are at Minato, Tokyo, Japan. Sony belongs to the wider range of consumer electronics and entertainment industry as they produce audio, video, televisions, communications and information, semiconductors, electronic components, motion picture, music, online business and playstation devices. In 2008 the company’s operating income was US$ 4 billion and their revenue was US$ 100 billion. In March 2008 the number of employees the company had was 180,500.

Historically speaking, Sony has been notable for their standards for new recording and storage technologies, as they did not adopt those discoveries issued by other manufacturers and standard bodies. In time, Sony has introduced standards such as: Umatic (~1968), Betamax (1975), Betacam (81), Compact Disc (82), 3.5 inch Floppy Disk (82), Video8 (85), DAT (87), Hi8 (88), Minidisc (~90), Digital Betacam (~90), miniDV (92), Memory Stick (98), Digital8 (99), PSP Universal Media Disc (~2003), HDV (~2004), Blu-ray Disc (2006). So, Sony is mainly known for these consumer electronics rather than for cell phones which they started developing in cooperation with Ericsson only. Therefore, although you may refer to them as Sony cell phone products, you would actually discuss Sony Ericsson phones.

After their association, Sony and Ericsson became famous in the field of cell phone design due to their Walkman and Cyber-shot phones, getting to the fifth place among the top companies of the world, after LG, Nokia, Samsung and Motorola. In March 2005, the K750i with a 2 megapixel camera Sony cell phone was introduced to the market together with its platform mate, the W800i which was the first of a series of very successful Walkman phones able to do 30 hours of music playback as well as two low-end phones. A few months later, in October, another Sony cell phone – the P990 – was released, the first mobile phone based on UIQ 3.

Another successful Sony cell phone belongs from the Cyber-shot brand. This one – the K750, was also launched in 2005 and became one of the most popular Sony Ericsson phones. Unlike the Walkman which had a very good media package but a poor camera, the Cyber-shot phone had a decent media viewing and good cameras.