Sony Ericsson is a joint venture that was established in October 2001. The two companies decided to work together to combine the expertise they had in consumer electronics and telecommunications. As a result they gave up work on creating their own mobile phones to come up with the Sony Ericsson mobile phone models that has made the new company the fifth most important world manufacturer of cellulars.
Beside the highly praised and really good Sony Ericsson mobile phones, the company is also well-known for its other products in the field of electronics such as wireless voice devices, hi-tech accessories, wireless data devices, wireless systems and mobile music devices. The Sony Ericsson mobile phones that sent the company on the way to its great success are those in the Walkman and cyber-shot series. With the exception of these two great achievement in the production series, the candy bar mobile phones are also very popular among the Sony Ericsson fans.
Sony Erricson mobile phones appeal to users of all ages and social conditions because of their great design and technical features. They look sleek and stylish, but they also meet high operational standards. In addition, their interface which is intuitive and user-friendly together with their competitive prices add up to their popularity. These phones have slide opening mechanisms and are available in different colors.
The focus of Sony Ericsson has lately shifted to the following categories: camera, business, design, music, all-rounder and budget-focused mobile phones. Actually the five largest Sony Ericsson mobile categories are: the Walkman-branded W series music phones, the Cyber-shot branded line of phones, the Xperia range of mobile phones, the UIQ smart-phone products, and the BRAVIA-branded line of phones.
The Sony Ericsson mobile phones in the Walkman series were launched in 2005. They are notable for the release as the first music-centric series mobile phones. The Cyber-shot phones came out in 2006 in newer models in the K series of phones. These rely on the quality of the auto-focus camera incorporated in the phone. The UIQ smart-phone mobiles are famous for their touch screens, QWERTY keypads and use of the UIQ interface platform from Symbian OS.
The mobile phones in the Xperia range were issued in February 2008 at the Mobile World Congress that was held in Barcelona. This telephone led the way to integrating the Windows Mobile Operating System into the Sony Ericsson powerhouse smart-phone. Finally, the BRAVIA line of Sony Ericsson mobile phones was launched on the Japanese market in 2007.
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